On March 14, Redhook is officially kicking off his year-long 30th birthday party by launching a new bottle and package design. Out is the longneck, in is our new shortneck. Plus, Redhook has a new label, six-pack and case design that’s more reflective of his hand-craftiness.
Now, lots of famous folks have changed their looks over the years, rarely for the better. Joan Rivers’ and Melanie Griffith’s plastic surgery issues are well-chronicled. But have you seen Kenny Rogers lately? Wow.
Looks like The Gambler went all in and lost. That can’t be good for the old site menwholooklikekennyrogers.com that was so popular years back. Kenny doesn’t even look like Kenny anymore.
Carrot Top has also made some interesting choices. And by “interesting,” we mean “horrifying.”
Once, he was a harmless, unfunny, red-haired prop comic doing 1-800-COLLECT commercials. Next thing you know, he’s a Killer Klown From Outer Space.
Starbucks also changed its logo this past year. Again. For what it’s worth, Redhook prefers the original logo where you can see the mermaid’s nipples. But, that’s just the kind of guy Redhook is. An art lover.
But let’s focus. We’re not talking about mermaid nipples today, we’re talking about Redhook’s package. And we’re amazed to report that even though the new bottle appears shorter, it still holds 12 glorious ounces of beery Redhook nectar. Yes, an optical illusion of deliciousness.
Look for the new Redhook bottles and cases in your grocer’s beer aisle and at bars everywhere. And start celebrating Redhook’s 30th birthday immediately.
Cheers to 30 years.
